NFL TV OUTCOMES REPORT
EDO measured 576 NFL advertisers across the 2025-26 season. The results show where scale, placement, and creative choices turned attention into action.
September 20269 min read
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Insights, trends, and research on Connected TV, Social, and Search advertising — and the audiences they reach.
CTV upfronts just passed primetime linear TV
EMARKETER forecasts $17.73B in 2026 U.S. CTV upfront commitments, ahead of $16.98B for primetime linear. Here is what the crossover does and does not mean for media plans.
August 2026Market analysis
Read articleLocal CTV's small-market edge is getting crowded
A full-year look at where local CTV impressions landed in 2025, when inventory was most efficient, and why three major events will change the buying calendar in 2026.
March 2026Report analysis
Read article2026 Consumer Trends Report: How TV Shapes Modern Behavior
Across four generations, TV is no longer a single device or a single moment — it’s a constant presence woven into how people discover brands, evaluate products, and buy. Here are the trends defining 2026.
February 202612 min read
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